Smokers’ Engagement Behavior on Facebook Verbalizing and Visual Expressing the Smoking Cessation Process /

The “processes of change” and “motivational language” are common in smoker Facebook users’ comments under smoking cessation support contents. Smokers can combine this verbalization of the smoking cessation process with visual expression when they use comments and Facebook reactions at the same time....

Full description

Saved in:
Bibliographic Details
Main Authors: Watti Jezdancher
Millner Máté
Siklósi Kata
Kiss Hedvig
Kelemen Oguz
Pócs Dávid
Format: Article
Published: 2022
Series:INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH 19 No. 16
Subjects:
doi:10.3390/ijerph19169983

mtmt:33066856
Online Access:http://publicatio.bibl.u-szeged.hu/24961
Description
Summary:The “processes of change” and “motivational language” are common in smoker Facebook users’ comments under smoking cessation support contents. Smokers can combine this verbalization of the smoking cessation process with visual expression when they use comments and Facebook reactions at the same time. The aim of this study was to understand the relationship between processes of change, motivational language, and the Facebook reaction buttons. A total of 821 smokers’ comments were analyzed in the current study (n = 821), which responded to image-based smoking cessation support contents. The processes of change and the motivational language used in the investigated comments were identified. These linguistic categories were compared with the usage of reaction buttons. The Facebook users who used the “Haha” reaction button wrote a significantly higher proportion of sustain talk than those who used the “Like” or “Love” reaction buttons. The Facebook users who combined the comment and “Love” reaction wrote significantly more change talk than those who did not utilize these buttons. We suggest that the “Haha” reaction may be a negative indicator, the “Like” reaction may be a neutral indicator, and the “Love” reaction may be a positive engagement indicator in terms of the smoking cessation process during Facebook-based interventions. These results may highlight how to evaluate Facebook reactions relating to smoking cessation support contents.
Physical Description:Terjedelem: 14 p.-Azonosító: 9983
ISSN:1661-7827