City-image festivals the role of cooperation between tourism operators and festivals in image-transfer in two hungarian cities (Szeged and Debrecen) /
The importance of music festivals on the market of tourism products is growing rapidly due to a range of events which attract millions of tourists. In addition to boosting tourism and shaping the image of a destination, music festivals offer a number of benefits and opportunities for a wide range of...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
2021
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| Sorozat: | Review of Historical Geography and Toponomastics
16 No. 30-31 |
| Tárgyszavak: | |
| mtmt: | 32530022 |
| Online Access: | http://publicatio.bibl.u-szeged.hu/23049 |
| Tartalmi kivonat: | The importance of music festivals on the market of tourism products is growing rapidly due to a range of events which attract millions of tourists. In addition to boosting tourism and shaping the image of a destination, music festivals offer a number of benefits and opportunities for a wide range of stakeholders. A reciprocal relationship can be established between the municipality and the festivals, as the destination provides the setting for the event and the festival has an impact on the municipality through its economic, socio-cultural and image effects. On this basis, the study aims to examine the different mechanisms between the event and the destination, with emphasis on the image transfer between the settlement and the festival. Our aim was to explore the actors involved in the festival process, their relationships, and the potential for cooperation. The results confirm that festivals can be an integral part of the tourism of a destination, they can dominate its image. These events have a multiplier effect on other operators in the tourism sector and in some cases, certain tourism developments are due to festivals. However, to achieve image transfer, it is worthwhile to establish a diversified network of tourism stakeholders and a cooperation in the field of promotion and marketing. Key words: image-enhancing effect, music festival, place marketing, stakeholder network, cooperation |
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| Terjedelem/Fizikai jellemzők: | 9-30 |
| ISSN: | 1842-8479 |