My brand, our festival – Exploring the impact of self-image congruency on loyalty in case of music festivals
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| Main Authors: | |
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| Format: | Article |
| Published: |
2018
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| Series: | MARKETING ÉS MENEDZSMENT
51 No. Spec.issue 47th EMAC Conference 51 No. Spec.issue |
| mtmt: | 30408595 |
| Online Access: | http://publicatio.bibl.u-szeged.hu/20554 |
| Physical Description: | 51-59 |
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| ISBN: | 9781527219113 |
| ISSN: | 1219-0349 |