The Changes of the 20th Century Olympic Games Were the 1996 Atlanta Games the 'Olympics of Business’?

The Olympic Games are likely to become a business concern due to the consequences of the 20th century changes. In this thesis, I will examine how private money became more essential than governmental support in the organization ofthe Games. I will prove that the Centennial Olympic Games in Atlanta w...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerző: Kajtár Kinga
További közreműködők: Borbás Tibor (Témavezető)
Dokumentumtípus: Szakdolgozat
Megjelent: 2001
Tárgyszavak:
Online Access:http://diploma.bibl.u-szeged.hu/76565
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520 3 |a The Olympic Games are likely to become a business concern due to the consequences of the 20th century changes. In this thesis, I will examine how private money became more essential than governmental support in the organization ofthe Games. I will prove that the Centennial Olympic Games in Atlanta were full of scandals that caught not only the spectators' eye but also the members'of the International Olympic Committee. I will demonstrate how important the sponsorship is nowadays in cases ofthe most noble sports events in the world. 
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