The Changes of the 20th Century Olympic Games Were the 1996 Atlanta Games the 'Olympics of Business’?
The Olympic Games are likely to become a business concern due to the consequences of the 20th century changes. In this thesis, I will examine how private money became more essential than governmental support in the organization ofthe Games. I will prove that the Centennial Olympic Games in Atlanta w...
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| Dokumentumtípus: | Szakdolgozat |
| Megjelent: |
2001
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| Online Access: | http://diploma.bibl.u-szeged.hu/76565 |
| Tartalmi kivonat: | The Olympic Games are likely to become a business concern due to the consequences of the 20th century changes. In this thesis, I will examine how private money became more essential than governmental support in the organization ofthe Games. I will prove that the Centennial Olympic Games in Atlanta were full of scandals that caught not only the spectators' eye but also the members'of the International Olympic Committee. I will demonstrate how important the sponsorship is nowadays in cases ofthe most noble sports events in the world. |
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