Áltudományok mögött meghúzódó gazdasági érdekek - avagy kik és hogyan csinálnak businesst az áltudománygyártásból
This thesis explores the social and economic mechanisms that enable pseudoscientific discourses to institutionalize and become marketable, with a particular focus on the actors who build business models around alternative knowledge systems. From a sociological perspective, the research investigates...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
| Megjelent: |
Szegedi Tudományegyetem Polgáraiért Alapítvány
Szeged
2025
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| Sorozat: | Tanulmányok a társadalomról
7 Tanulmányok a társadalomról VII. : A Szegedi Tudományegyetem JGYPK Alkalmazott Társadalomtudományok Tanszék, az ETSZK Szociális Munka és Szociálpolitika Tanszék, a BTK Szociológia Tanszék és az ÁJTK Politológiai Tanszék tudományos diákköri munkái 7 |
| Kulcsszavak: | Szociológia |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/89205 |
| Tartalmi kivonat: | This thesis explores the social and economic mechanisms that enable pseudoscientific discourses to institutionalize and become marketable, with a particular focus on the actors who build business models around alternative knowledge systems. From a sociological perspective, the research investigates how trust erosion, identity construction, and digital community dynamics contribute to the emergence and commodification of pseudoscience, especially among middle-class consumer groups. Methodologically, the thesis applies qualitative tools, including full participant observation at two major science-skeptic events (the 5th Budapest International COVID Conference and the National Assembly of Hungarians). The fieldwork revealed key figures and media platforms whose operation exemplifies a form of "hypocritical anti-capitalism"—a discourse that critiques the scientific elite while simultaneously engaging in profitdriven activities under the guise of critical independence. These actors often use scientific-sounding language mixed with conspiratorial and spiritual narratives to promote personal brands, products, and services. Findings suggest that pseudoscience is not merely an epistemological problem but a socio-economic phenomenon fueled by new forms of authority, influencer culture, and alternative community formation. The study concludes that the scientific community must rethink its public engagement strategies, communicative tools, and societal role in order to regain trust and effectively respond to the challenges of contemporary knowledge markets. |
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| Terjedelem/Fizikai jellemzők: | 95-126 |
| ISBN: | 978-615-02-4969-8 |