Online food shopping habits in Hungary
In recent years, the market segment of internet commerce has been developing intensively in Europe [6], although in Hungary, the growth rate had been lagging behind the European average for many years. A major part of the Hungarian population has only begun to show interest in the possibility of pur...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
WESSLING Nemzetközi Kutató és Oktató Központ Közhasznú Nonprofit Kft.
Budapest
2016
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| Sorozat: | Élelmiszervizsgálati közlemények
62 No. 1 |
| Kulcsszavak: | Fogyasztói magatartás - Magyarország, Vásárlási szokás - online - Magyarország, Élelmiszerkereskedelem - elektronikus |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/79062 |
| Tartalmi kivonat: | In recent years, the market segment of internet commerce has been developing intensively in Europe [6], although in Hungary, the growth rate had been lagging behind the European average for many years. A major part of the Hungarian population has only begun to show interest in the possibility of purchasing products and services online in the past five years, however, the trend is now clear in Hungary as well. While in 2012, only 35% of Hungarian internet users conducted online shopping transactions, by 2015 this ratio had increased to 47% [1]. The change in consumer habits is most clearly indicated by the fact that the percentage of regular internet users did not significantly change over the same period, it was 69% in 2012, and 72% in 2015 [3]. By comparing the two data sets it can be concluded that the increase in willingness to shop online showed a relative growth of exceptional proportions in Hungary, when compared to other EU member states. At the same time, according to the analysis of Eurostat, in 2015, food was put in the virtual shopping basket of Hungarians in only 10% of online purchases, which is far below the EU average (18%) [1]. When evaluating the results, we have to take into consideration that, in Hungary, only a very small number of webshops have foods in their portfolio, and online shops offering foods (as well) often cover only a small geographical area. Most certainly, the market share of online food purchases is expected to grow in the future, especially because of its convenient nature. According to the forecasts, the so-called consumer individualization will also grow at the same time, which could strengthen the segment of special foods (local, handcrafted and functional foods). |
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| Terjedelem/Fizikai jellemzők: | 1002-1003 |
| ISSN: | 0422-9576 |