Business image and strategies in Romanian agritourism
Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business imag...
Elmentve itt :
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| Dokumentumtípus: | Cikk |
| Megjelent: |
University of Szeged, Faculty of Agriculture
Szeged
2021
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| Sorozat: | Review on agriculture and rural development
10 No. 1-2 |
| Kulcsszavak: | Turizmus - falusi - Románia, Vendéglátás - idegenforgalom - Románia |
| Tárgyszavak: | |
| doi: | 10.14232/rard.2021.1-2.107-114 |
| Online Access: | http://acta.bibl.u-szeged.hu/74703 |
| Tartalmi kivonat: | Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses. |
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| Terjedelem/Fizikai jellemzők: | 107-114 |
| ISSN: | 2677-0792 |