Role of strategy in shaping the flexibility of resources in small and medium entrepreneurships
Unpredictable environment, shortened life cycles of products and global competiveness, even on local markets strongly affects small and medium entrepreneurships. The article discusses importance of strategic management from the resources perspective in small and medium entrepreneurships. Article exa...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
| Megjelent: |
2015
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| Sorozat: | New Ideas in a Changing World of Business Managament and Marketing
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| Kulcsszavak: | Kis- és középvállalkozások, Stratégia |
| Online Access: | http://acta.bibl.u-szeged.hu/57779 |
| Tartalmi kivonat: | Unpredictable environment, shortened life cycles of products and global competiveness, even on local markets strongly affects small and medium entrepreneurships. The article discusses importance of strategic management from the resources perspective in small and medium entrepreneurships. Article examines the problem how choice of strategy influences utilization of tools to improve flexibility of companies resources. In order to answer this question article shows results of research based on thirty interviews with managers, CEOs and owners of the companies. Because of length, complexity and need of perfect knowledge about the companies, sample was chosen in non-probability sampling technique “convenience sampling”. That gave opportunity to conduct deep, honest interviews. Companies have been split in to three categories: manufacturing companies, trade companies and service companies. Result shows that there are differences in these aspects between companies of different types. The most significant differences are noticeable in terms of significance of resource and tools utilized to increase flexibility of the company. These findings affirm that flexibility is becoming important part of strategic management. Type of company strongly influences decision making process, which is correlated with strategy and significance of each type of resources. |
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| Terjedelem/Fizikai jellemzők: | 194-205 |