The increasing importance of pricing
There are clear economic and managerial trends which have a great influence on the pricing policy of companies in the emerging millennium. Variances can be found in the upper limit and lower limit of possible pricing decisions which move in opposite directions, giving a broader field for price consi...
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| Main Author: | |
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| Format: | Book part |
| Published: |
2011
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| Series: | SZTE Gazdaságtudományi Kar közleményei
The diversity of research at the Szeged Institute of Business Studies |
| Kulcsszavak: | Árpolitika - nemzetközi, Árképzés |
| Subjects: | |
| Online Access: | http://acta.bibl.u-szeged.hu/36496 |
| Summary: | There are clear economic and managerial trends which have a great influence on the pricing policy of companies in the emerging millennium. Variances can be found in the upper limit and lower limit of possible pricing decisions which move in opposite directions, giving a broader field for price considerations. Consideration should be taken with the possible distribution of this incremental value. In the latter part of this research paper, research gives insight on some new pricing techniques like: product line pricing, pricing of services, and the decreasing differences in international pricing. As a conclusion, it is recommended that company managers should dispense from using the old formula of “cost-plus-profit” pricing in favour of more profitable techniques. |
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| Physical Description: | 13-22 |
| ISSN: | 1588-8533 |