Status based consumption in Hungary
The intention of this research is to explore how much a special type of segmentation – lifestyle-based segmentation – can be used in a Hungarian market setting. The goal is to find the answers to the question of what explanatory force lifestyle typologies have and whether it is indeed outdated to an...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
| Megjelent: |
2011
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| Sorozat: | SZTE Gazdaságtudományi Kar közleményei
The diversity of research at the Szeged Institute of Business Studies |
| Kulcsszavak: | Fogyasztási szokások - Magyarország - kutatási beszámoló - 21. sz. |
| Tárgyszavak: | |
| Online Access: | http://acta.bibl.u-szeged.hu/36283 |
| Tartalmi kivonat: | The intention of this research is to explore how much a special type of segmentation – lifestyle-based segmentation – can be used in a Hungarian market setting. The goal is to find the answers to the question of what explanatory force lifestyle typologies have and whether it is indeed outdated to analyse consumption patterns based on traditional socio-demographic and status characteristics in Hungary. The results of the qualitative part show that price and discretionary income very often constitute an important limitation to purchases. Quantitative findings – from cluster analysis – indicate that lifestyle-based segmentation is most useful when examining the consumption patterns of the middle class. |
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| Terjedelem/Fizikai jellemzők: | 43-57 |
| ISSN: | 1588-8533 |