Analysis of a village from the point of marketing
There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balat...
Elmentve itt :
| Szerző: | |
|---|---|
| Dokumentumtípus: | Cikk |
| Megjelent: |
2010
|
| Sorozat: | Review of faculty of engineering : analecta technica Szegedinensia
|
| Kulcsszavak: | Közgazdaságtudomány |
| Online Access: | http://acta.bibl.u-szeged.hu/11823 |
| Tartalmi kivonat: | There arc numerous smaller or bigger villages around the Lake Balaton. I chose Balatonszárszó from them to make a marketing analysis. First, I carried out a secondary research, and then I made an interview with the mayor of the township. On the basis of these results I made a SWOT-analysis for Balatonszárszó. The main argument is that the developing village is a perfect summer resort for people who like peaceful, quiet places. |
|---|---|
| Terjedelem/Fizikai jellemzők: | 97-101 |
| ISSN: | 1788-6392 |