Primer kvantitavive survey in case of the meat quality and safety

Mangers of a meat-processing small works were interested in the customers' behaviour. I made the personal questionnaire method to recognize attitudes, motivations and opinions. In my survey I asked the buyers about the place of shopping, the main reasons of their choice, and the most important...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerző: Vincze-Lendvai Edina
Dokumentumtípus: Cikk
Megjelent: 2009
Sorozat:Review of faculty of engineering : analecta technica Szegedinensia
Kulcsszavak:Közgazdaságtudomány
Online Access:http://acta.bibl.u-szeged.hu/11797
Leíró adatok
Tartalmi kivonat:Mangers of a meat-processing small works were interested in the customers' behaviour. I made the personal questionnaire method to recognize attitudes, motivations and opinions. In my survey I asked the buyers about the place of shopping, the main reasons of their choice, and the most important differences in the food safety between the small and the big factories. The main conclusions of the examination are: most answerers do their shopping in the hypermarkets, because of the rich selection and the low price, but a little part of the buyers likes small meat-shops or the meat-market, because of the quality and the freshness. When they choose a meat-product a lot of answerers are wedded to one maker. The people usually buy meat-products of big companies. In the most purchasers' view the big meat-companies are reliable, and they like their products, but the little part of them believe only in the small companies, they believe in their products, they think their meat-quality and food safety are better.
Terjedelem/Fizikai jellemzők:69-74
ISSN:1788-6392