Brands, networks, communities How brand names are wired in the mind /

Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them. In this paper, we study brands as parts of an associative network based on a word association database. We explore the communities–closely-knit gr...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Kovács László
Bóta András
Hajdu László
Krész Miklós
Dokumentumtípus: Cikk
Megjelent: 2022
Sorozat:PLOS ONE 17 No. 8
Tárgyszavak:
doi:10.1371/journal.pone.0273192

mtmt:33091012
Online Access:http://publicatio.bibl.u-szeged.hu/26053

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