Brands, networks, communities How brand names are wired in the mind /
Brands can be defined as psychological constructs residing in our minds. By analyzing brand associations, we can study the mental constructs around them. In this paper, we study brands as parts of an associative network based on a word association database. We explore the communities–closely-knit gr...
Elmentve itt :
| Szerzők: | |
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| Dokumentumtípus: | Cikk |
| Megjelent: |
2022
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| Sorozat: | PLOS ONE
17 No. 8 |
| Tárgyszavak: | |
| doi: | 10.1371/journal.pone.0273192 |
| mtmt: | 33091012 |
| Online Access: | http://publicatio.bibl.u-szeged.hu/26053 |