The evolution of marketing influence in the innovation process toward a new science-to-business marketing model in quadruple helix /

The evolution of marketing influence in the innovation process toward a new science-to-business marketing model in quadruple helix /

It is well known about today’s knowledge-based economy that knowledge has become its key resource, and therefore new knowledge and innovation have become of central importance. However, we should not forget that knowledge creation is not the only engine of this economy. For regions, enterprises, and...

Teljes leírás

Elmentve itt :
Bibliográfiai részletek
Szerzők: Prónay Szabolcs
Buzás Norbert
Dokumentumtípus: Cikk
Megjelent: Springer Verlag 2015
Sorozat:JOURNAL OF THE KNOWLEDGE ECONOMY 6 No. 3
doi:10.1007/s13132-015-0248-5

mtmt:3192905
Online Access:http://publicatio.bibl.u-szeged.hu/13787

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