Exploring attitudes towards a recent Hungarian film analysing a special case with qualitative methods /
The Hungarian film industry and finances have shifted after the regime change. Since then, domestic films have attracted fewer Hungarian viewers to cinemas, a phenomenon that the viewership of the film Futni mentem (Gone Running), released at the end of 2024, seemed to have challenged. The aim of th...
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| Dokumentumtípus: | Könyv része |
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University of Szeged, Faculty of Economics and Business Administration, Doctoral School in Economics
Szeged
2025
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| Sorozat: | Conference in cooperation with the European Association for Comparative Economic Studies
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| Kulcsszavak: | Filmelemzés, Filmművészet |
| Tárgyszavak: | |
| doi: | 10.14232/gtk.ppsgdte.2025.22 |
| Online Access: | http://acta.bibl.u-szeged.hu/89237 |
| LEADER | 02214naa a2200241 i 4500 | ||
|---|---|---|---|
| 001 | acta89237 | ||
| 005 | 20251210141958.0 | ||
| 008 | 251210s2025 hu o 100 eng d | ||
| 020 | |a 978-963-688-088-0 | ||
| 024 | 7 | |a 10.14232/gtk.ppsgdte.2025.22 |2 doi | |
| 040 | |a SZTE Egyetemi Kiadványok Repozitórium |b hun | ||
| 041 | |a eng | ||
| 100 | 1 | |a Vas Bianka | |
| 245 | 1 | 0 | |a Exploring attitudes towards a recent Hungarian film |h [elektronikus dokumentum] : |b analysing a special case with qualitative methods / |c Vas Bianka |
| 260 | |a University of Szeged, Faculty of Economics and Business Administration, Doctoral School in Economics |b Szeged |c 2025 | ||
| 300 | |a 369-384 | ||
| 490 | 0 | |a Conference in cooperation with the European Association for Comparative Economic Studies | |
| 520 | 3 | |a The Hungarian film industry and finances have shifted after the regime change. Since then, domestic films have attracted fewer Hungarian viewers to cinemas, a phenomenon that the viewership of the film Futni mentem (Gone Running), released at the end of 2024, seemed to have challenged. The aim of this study is to examine attitudes towards the film utilizing three qualitative methods. Content analysis and an expert in-depth interview were conducted to analyze the film’s communication platforms and method. Comments on social media posts were examined from a qualitative perspective to identify the most frequently recurring themes and attitudes. The results show that the film and its outstanding viewership are divisive among the commenters. Clusters can be formed based on the commenters’ knowledge and attitudes towards the film, which include the groups of enthusiastic fans, the interested ones, the outraged individuals, the disappointed, the skeptics and the domestic film avoiders. | |
| 650 | 4 | |a Bölcsészettudományok | |
| 650 | 4 | |a Művészetek (művészetek, művészettörténet, előadóművészetek, zene) | |
| 695 | |a Filmelemzés, Filmművészet | ||
| 711 | |a Green and digital transition, the 7th Conference in cooperation with the European Association for Comparative Economic Studies |c Szeged |d 2025. június 18-20. | ||
| 856 | 4 | 0 | |u http://acta.bibl.u-szeged.hu/89237/1/ceaces_007_2025_369-384.pdf |z Dokumentum-elérés |