Tactical marketing decisions of managers in times of crisis Qatar Airways Company, Grounded Theory

This research study is conducted with the primary aim of exploring tactical marketing decisions of managers in times of crisis; using Qatar Airways Company as a sample. The main purpose of the study is to determine which factors impact on the tactical marketing decisions of managers and what marketi...

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Bibliographic Details
Main Author: Omarli Sevinj
Corporate Author: Central European PhD Workshop on Technological Change and Development
Format: Book part
Published: Faculty of Economics and Business Administration Doctoral School in Economics Szeged 2020
Series:Proceedings of the Central European PhD Workshop on Technological Change and Development 4
Kulcsszavak:Marketing
Subjects:
Online Access:http://acta.bibl.u-szeged.hu/77657

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