Change in attitudes to corporate social responsibility

In addition to decades of efforts on making the word sustainable, the achievements are often powerless. Attitudes to business and its social responsibility are continuously evolving. Changing personal attitudes is a key issue in the field. The research question of this paper is whether a change in a...

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Bibliographic Details
Main Author: Berényi László
Corporate Author: International Symposium on Analytical and Environmental Problems (25.) (2019) (Szeged)
Format: Book part
Published: 2019
Series:Proceedings of the International Symposium on Analytical and Environmental Problems
Kulcsszavak:Vezetés - vállalati, Marketing, Közvéleménykutatás, Felsőoktatás
Online Access:http://acta.bibl.u-szeged.hu/64780
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520 3 |a In addition to decades of efforts on making the word sustainable, the achievements are often powerless. Attitudes to business and its social responsibility are continuously evolving. Changing personal attitudes is a key issue in the field. The research question of this paper is whether a change in attitudes is to find among higher education students in recent years in Hungary. The sample consists of 150-150 students from the academic years 2014/2015, 2016/2017 and 2018/2019. The survey asked to rate statements about the characteristics of corporate social responsibility (CSR). However, the results suggest a remarkable change, the statistical analysis confirms only a few of them. General experience of the survey is that the proportion of uncertain respondent (who gave middle-value ratings) has increased. These results show that the change has started, and it proposes that the efforts must be continued. 
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