The appearance of children in a consumer society
Nowadays, children’s appearance as costumers is becoming more and more important beside their role in the society. Their consumer habits differ from the habits of the young and adults, which justified the perspective to view children as an insular consumer target group. Children are not just present...
Elmentve itt :
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| Dokumentumtípus: | Könyv része |
| Megjelent: |
2015
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| Sorozat: | New Ideas in a Changing World of Business Managament and Marketing
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| Kulcsszavak: | Fogyasztói társadalom |
| Online Access: | http://acta.bibl.u-szeged.hu/57771 |